Consumer Perception Study
Most operators treat food paper as a cost. Their customers treat it as part of the experience. We put branded and plain greaseproof head to head with 400 US consumers to find out exactly how much the wrap is worth. Spoiler: more than the paper costs.
What's inside
A taste of what we learned.
We partnered with Michigan State University to survey 400 US diners (ages 18-65) who regularly eat at local, independent restaurants – then went deeper with focus groups and interviews. Here's a taste of what we learned:
The value of branded packaging.
Your customers are already judging the wrap. This report gives you the data to make it work for you, whether you're an independent burger joint or a national chain. Drop your details and it's yours.
400 US consumers surveyed, plus focus groups and interviews
Branded vs. plain wrap and tray liners, tested head to head
The price test: branded preferred at nearly 20% more
Here's your copy of "the value of branded packaging"
Access the Report
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All consumer statistics: It's a Wrap® Consumer Perception Study, July 2026.
1. Talker Research survey of 5,000 U.S. adults, reported by the New York Post, July 2025.
1. Talker Research survey of 5,000 U.S. adults, reported by the New York Post, July 2025.
